International Expansion: Why, When, How, Ascender, Thursday, 24. October 2019

An international expansion can seem like a daunting task. Which market should you go after? How can you predict potential risks?
This session will explore how to know if it's the right time, right market, and right business model. We will be discussing different international approaches, resources, and key operational tasks. Speaker Enrique Kaufer will be using his real world experience to coach attendees on lessons learned and key questions to ask yourself before going international.

Enrique Kaufer
C-level International Executive
Enrique has 20+ yrs experience in General Management, Business Development, Franchise Development, Real Estate, Operations, Marketing, Communications & Sales - with leading Fortune 100 companies as well as entrepreneurial ventures. Expertise includes launching & growing new businesses in diverse global markets, businesses turn arounds, and managing performance through leading and inspiring teams across multiple functions. Most recently, Enrique was Vice President and General Manager - International Retail at GNC. Other international roles include Jama Juice, Yahoo!, American Express and Pepsi.
Doors will open at 5:30PM. The program will take place from 6:00 to 7:00PM.  There is free parking at our location (Ascender, 6401 Penn Ave, Pittsburgh PA). Light snacks will be provided.
This event is part of International Business month at Ascender. See other events.
What is the Builders Series?
The Builders Series at Ascender is hyper-focused on helping individuals and teams strengthen and grow their existing organizations. With the help of cross-industry experts, educators, and hand picked mentors, the Builders Series takes a deep dive into topics crucial to building a business. Attend our Builders Series at the end of each month from 5:30PM to 7:00PM to experience for yourself how an in depth conversation can provide a new outlook on your organization. Learn More.

International Expansion: Why, When, How

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